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The use of information technology on marketing of communication services is a major problem
faced by most communication companies. Many organizations are still striving in integrating
marketing functions with information technology, hindering effective marketing of
communication services. The main purpose of this paper was therefore to determine the effects of
information technology on marketing of communication services. The study narrowed its
research undertaking on the major effects such as promotion, product development, distribution,
price and competition. The use of information technology influenced introduction and
application of effective promotion methods that eased marketing of organization services in the
target market. The paper concluded that the effects of information technology have eased
acquiring products information and conducting communications globally. Applications of
effective promotion methods have been made better and this has contributed towards
achievement of increased sales revenue. Finally it is recommended that the organization(s)
should incorporate information technology in all its operations and a latest and most effective
information technology should be used. Suleiman Yahaya Sado
